Intel to settle on single chip brand
Intel plans to unveil a single brand name for a new generation of chips for laptop PCs and desktop machines, calling them the Core 2 Duo.
The company is counting on the chips, which are based on a new design, to regain market share lost to several high-performing chips made by competitor Advanced Micro Devices. Intel’s new architecture, dubbed “Core,” delivers two processors on a single chip, driving better performance while consuming less power.
Core 2 Duo will phase out the Pentium 4 brand for desktop processors and the Core Duo for laptop chips. The older brands were based on two different designs. The chips, code-named Conroe for desktops and Merom for laptops, are scheduled to start shipping in the third quarter.
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Source: SMH
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