Microsoft doesn't want you to pirate their software, but if you must choose between illegally installing Windows or a competitor's operating system, Microsoft would prefer that you choose them. While the company obviously won't endorse the illegal use of software, it does believe that piracy can result in profit.

At the Morgan Stanley Technology conference last week in San Francisco, Microsoft business group president Jeff Raikes commented on the benefits of software counterfeiting. "If they're going to pirate somebody, we want it to be us rather than somebody else," he said. "We understand that in the long run the fundamental asset is the installed base of people who are using our products. What you hope to do over time is convert them to licensing the software."

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Source: Ars Technica via Flexbeta